What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience.
A brand is a result–it's a customer’s gut feeling about a product, service or company. They take whatever raw materials you throw at them and they make something out of it. So in a sense, when you create a brand, you’re not creating one brand, you’re creating millions of brands - however many customers or people in your audience.
A brand is your reputation.
Everyone in the company affects with the brand.
⬆️ For reminder