市场新进入者如何绕开巨头,抢夺精准SEO流量?今天关注到一个成立于2023年的AI金融/投资产品,它的官网流量数据非常有趣:虽然覆盖了许多高难度的关键词,但它在这些关键词上并没有获得排名,然而依旧每月获得了6.5万的自然流量。
深挖之后发现,它的流量来自谷歌的“People Also Ask”(PAA)。这是一个被很多人忽略的流量入口。
而这个网站为什么可以通过People Also Ask获得流量?关键在于它本身的页面内容表达上:除了本身重要的信息+多媒体以外,巧用了FAQ的表达形式,比如:
Should I Buy xx Stock?
Which months have the highest win rate for buying xx stock in a year?
How has xx's stock price performed over the past three years?
Which bullish technical signals does xx have?
Which bearish technical signals does xx have?
Is xx a buy based on overall technical signals summary?
What is the trend of xx's movingaverage?
What is price prediction for xx stock next month?
What is price prediction 2026 for xx Stock?
What is price prediction 2030 for xx Stock?
这不仅能够帮助新进入者们避开与头部玩家在核心关键词上的排名竞争,同时还能够获得相对于其他内容来说更加精准的流量。再者FAQs形式的内容也利于LLMs的理解和抓取,可谓一箭三雕。