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格拉克西
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I like unsexy startups that silently grow
格拉克西
2天前
看来所有人都是瘦下来更好看
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格拉克西
11天前
Mark

Kostja: 🥳AI/SaaS Affiliate Marketing指南🧭 除了Adobe,Canva,Notion,近一半GenAI Top50都在做的增长方式,你还不试试? 1️⃣什么是Affiliate Marketing(联盟营销)? 联盟营销就是帮商家推广商品或服务,通过分享链接给朋友或者粉丝,如果他们通过你的链接买了东西,你就可以赚到一笔钱作为奖励 2️⃣有必要做联盟营销吗? 当然,这和教育优惠(https://m.okjike.com/originalPosts/65ba4c14164d89e601bfdddc?s=ewoidSI6ICI2NTA1MmJkYTQwYTRjNTU5MjMxYjZlOTAiCn0=)一样是软件类服务标准配置:除了Saleforce,Shopify,Hubspot,Unity,Autodesk这些知名SaaS,流量最大的AI应用中Qullibot(5),ElevenLabs(11),Leonardo AI(13),Cutout.pro(18),Pixlr(19),Veed.io(20)也有联盟计划,再往后还有一长串名单(进群查看AI完整名单);联盟计划是构建网站架构和产品生态SOP中的一环 3️⃣Affiliate Program(联盟计划)有哪些组成部分? Advertiser(商家), Affiliate(联盟客), Affiliate Network(联盟网络),Customer(消费者)是最重要的四个角色;其他诸如Affiliate Link,Commission Rate,Performance Bonus等可以查看联盟营销词汇表:https://www.rewardful.com/articles/affiliate-marketing-glossary 4️⃣联盟营销的优势是什么? 💵CPS (Cost Per Sale):按销售额付费,不像传统广告一样为曝光/点击/注册付费,转化成功才需要给钱! ✈️易于操作:一个Landing Page/表单和unique URL就可以上线了,而这些目前都可以通过SaaS工具(如Rewardful)解决,你需要做的只是优化流程 🪧有助于整体推广:联盟客在推广中会产生大量素材,可以帮助SEO,红人营销以及整个品牌露出 5️⃣联盟客有哪些推广渠道? 所有推广渠道都可以出现联盟客:我在社区发帖叫社区运营,联盟客在社区发帖叫联盟营销;我在社媒发视频叫社媒运营,联盟客在社媒发视频叫联盟营销;区别就是我拿工资,联盟客拿佣金;具体渠道如下 Influencer:图文Instagram, Facebook, LinkedIn;视频YouTube, TikTok 社群:Facebook,LinkedIn,Discord相关社群 社区:Reddit,niche行业论坛 SEO:Blog,Guest Post,Link Insertion 邮件:Newsletter,EDM 列表类:相关整合目录,像https://www.postaffiliatepro.com/,https://saasaffiliate.com/,可以在谷歌搜“Affiliate Program Directory”);工具和资源列表;Ranking和 Review站;这三种可以查看我关于导航站的分享(https://m.okjike.com/originalPosts/65f9ab2137f7165b214c45a9?s=ewoidSI6ICI2NTA1MmJkYTQwYTRjNTU5MjMxYjZlOTAiCn0=) Coupon和Deal站(像Appsumo这种Lifetime Deal) 一些没那么主流的渠道: 内置在产品当中 联名销售/跨界运营(Co-Marketing) 品牌粉丝/老客户 播客 Charity和NPO Mobile apps Webinar和Workshop 联盟营销课程 渠道详细解释请阅读:https://www.rewardful.com/articles/types-of-affiliates-and-their-use-cases https://www.rewardful.com/articles/affiliate-program-promotion https://www.rewardful.com/articles/5-ways-to-find-great-affiliates-for-your-business 6️⃣Tips: 如果之前没有任何经验,可以参考竞争对手/类似服务网站的页面+使用SaaS软件快速上线联盟计划 如何快速自建站内Affiliate Signup Form和Landing Page? 可以使用Typeform的Template(右边是Typeform自己的联盟计划):https://www.typeform.com/templates/t/affiliate-signup-form-template/ 谷歌还有官方UTM生成器:https://ga-dev-tools.google/ga4/campaign-url-builder/,虽然是为GA设计,但同样可以用于站内自建的联盟计划,加入基础参数:流量来源(utm_source),合作形式(utm_medium),活动名(utm_campaign),素材(utm_content)后可以直接在后台追踪数据 7️⃣Rewardful是市面上最主流的AI产品Affiliate Marketing Network,教程和大部分问题都可以在他家博客找到;无广推荐,放心食用 Rewardful的优势: https://www.rewardful.com/articles/choosing-affiliate-software 8️⃣拓展阅读 Checklist:https://www.rewardful.com/articles/checklist-for-launching-your-affiliate-program Impact关于成功案例Canva的分享:https://impact.com/partnerships/canva-harnesses-the-power-of-9000-partners-with-impact-watch-now/ 2024联盟营销会议: https://www.rewardful.com/articles/affiliate-marketing-conferences 联盟营销课程: https://www.rewardful.com/articles/affiliate-manager-courses 除了Rewardful,Tolt,Tapfiliate,Lasso还有哪些软件: https://tapfiliate.com/alternatives/ https://www.softwareworld.co/top-affiliate-software/ 即刻一位真·Notion联盟计划参与者@人生管理指南-Ray :https://m.okjike.com/originalPosts/657eee4f71cfacf6092c50bc?s=ewoidSI6ICI2NTA1MmJkYTQwYTRjNTU5MjMxYjZlOTAiCn0= 发帖初衷源于和@秋风_irwin @悦悦在生长 @阳光杉木 关于对联盟营销的探讨,部分资料引用@艾文来了 @安小竹 在即刻上的分享 有AI/工具类产品推广服务的请联系我,目前cutout.pro(https://www.cutout.pro/affiliate)和PromeAI(https://www.promeai.pro/affiliate)都提供联盟计划🤗 也欢迎其他即友加群讨论(联系方式看置顶帖)

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格拉克西
2月前
#独立开发的日常 当用户忘记取消订阅 在被扣款后两天申请退款时 你会______
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格拉克西
2月前
#独立开发的日常 你愿意花多少钱订阅或者购买自己的产品?
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格拉克西
7月前
Economically, a startup is best seen not as a way to get rich, but as a way to work faster. You have to make a living, and a startup is a way to get that done quickly, instead of letting it drag on through your whole life.
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格拉克西
7月前
The reason I warn startups not to get their hopes up is not to save them from being disappointed when things fall through. It’s for a more practical reason: to prevent them from leaning their company against something that’s going to fall over, taking them with it.
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格拉克西
7月前
It’s ok to be optimistic about what you can do, but assume the worst about machines and other people.
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格拉克西
7月前
The most important quality in a startup founder is determination. If you’re determined to stick around, people will pay attention to you, because odds are they’ll have to deal with you later. You’re a local, not just a tourist, so everyone has to come to terms with you.
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格拉克西
7月前
Almost everyone’s initial plan is broken. If companies stuck to their initial plans, Microsoft would be selling programming languages, and Apple would be selling printed circuit boards. In both cases, their customers told them what their business should be -- and they were smart enough to listen.
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格拉克西
7月前
Looking just at existing competitors can give you a false sense of security. You should compete against what someone else could be doing, not just what you can see people doing. A corollary is that you shouldn’t relax just because you have no visible competitors. No matter what your idea, there’s someone else out there working on the same thing.
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