尝试找到品类定义者画像的科技初创做PR/品牌影响力的共性时,偶然发现一位专家⬇️
硅谷创始人圈"PR教母" lulu(背景问ai)。个人为"创始人型公司"做comms策略,理念是“Go Direct”,精选客户,包括Coinbase、Anduril、Shopify、Cognition、Ramp、instinct..(作品集)
假期看了所有她的访谈播客,very articulate, critical- thinking and original as a top PR/comms talent sharing her methodology.
推荐:
听感就是没有一句废话,举例生动。
The Comms Strategist Behind Anduril, Shopify & Cognition | Lulu Cheng Meservey
youtu.be部分有印象的表达:
“intensity can overcome everything”
“when you use template, you are giving up on the possibility that you could be better”(Jobs的“hink different”在AI时代的含金量又提升了🥹)
“You can not compound something that changes, the way compounding works is that it has to be a set of principles”
“recuriting the first few members is the hardest thing a founder will ever do.”
Learning from history is a form of leverage.
beauty is the scoreboard.
branding is based on the taste.
Engineer trust with your customers or employees.
Velocity is a vector including direction and magnitude.