这几天在苏州办公室看了几百个IP。有几点个人观点和判断:1、AIGC更大的机会是颠覆媒体格局、重塑娱乐形态、下一代互动内容,这三句话代表的机会,每一个都是十万亿级美金的市场;2、传统影视行业绝对没戏了,传统出版业也要小心——因为这一轮AI可以自己“制造”出新的IP,完全无中生有,这里面有空前巨大的机会;3、分享两个我上午看的IP吧:一个是马来西亚的,讲的是马来西亚尼亚洞(Niah Caves)的壁画上有一种人脸鱼身的生物,一位马来西亚考古学家很偶然发现了她,这个生物可以和人类“交换寿命”,一位华侨为了寻找长生不老的秘方,因此交换了10年寿命,由此打开了一个尘封多年的秘密;4、一个是印度尼西亚的IP,东加里曼丹的石油开采区,工人们频繁在钻井平台上看到一个绿色皮肤、半人半蛇的女人——Nyai Blorong(印尼传说中来自南海的蛇精女王,常与财富和诅咒相关)。她“告诉”工人们,这片油田下有一个古代满者伯夷王国的“宝藏”,但如果继续开采,会“唤醒”一个沉睡的“火龙”……5、相信我的判断力:AI会让全球文化产业在未来10年增长至少10000倍,数字文化、数字创意、数字艺术这3大行业将彻底起飞。全世界会有无数好故事、好内容、好IP被开发和制作出来。为什么我如此看好AIGC?因为很多人根本不知道,AI时代人类会进入富足社会,人类会更加孤独,那就会更加需要真正的好故事继续勇敢地生活下去。
I have seen hundreds of IP in Suzhou office these days. There are several personal opinions and judgments: 1. The greater opportunity for AIGC is to subvert the media pattern, reshape the form of entertainment, and the next generation of interactive content. Each of these three sentences represents an opportunity of a trillion-dollar market; 2. The traditional film and television industry is absolutely hopeless, and the traditional publishing industry should also be careful-- because this round of AI can "create" a new IP, completely out of nothing, which has unprecedented opportunities. 3. Share two IP I saw in the morning: one is from Malaysia, about a creature with a fish face on the mural in Niah Caves, Malaysia. A Malaysian archaeologist found her by accident. This creature can "exchange life" with humans. An overseas Chinese exchanged 10 years of life in order to find the secret recipe for immortality, thus opening a secret that has been sealed for many years. 4. One is IP, Indonesia, the oil exploration area of East Kalimantan, where workers frequently see a green-skinned, half-human, half-snake woman-Nyai Blorong (Indonesian legendary queen of snake spirits from the South China Sea, often associated with wealth and curses). She "told" the workers that there was a "treasure" of the ancient Manchu Boyi Kingdom under the oil field, but if it continued to be exploited, it would "awaken" a sleeping "fire dragon".... Trust my judgment: AI will make the global cultural industry grow at least 10000 times in the next 10 years, and digital culture, digital creativity and digital art will take off completely. There will be countless good stories, good content, and good IP developed and produced all over the world. Why am I so optimistic about AIGC? Because many people simply do not know that in the AI era, human beings will enter an affluent society, and human beings will be more lonely, so it will be all the more necessary for really good stories to continue to live bravely.